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Ideas Jam – How it works

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We ran the Ideas Jam meeting yesterday and it went well. It was an intensive idea generation session. There were 18 participants from various companies who each brought a challenge from their business – e.g. How can we communicate our new strategy to thousands of people? The morning worked like this:

After an initial ice-breaker we had 45 minutes of ‘speed dating.’ Each person met another person for 3 minutes and acted as a consultant for their challenge. The consultant asked questions and made suggestions (which could not be rejected or criticised). Then the roles were reversed. After the six minute date people moved on to their next date.

Next we divided into three groups of six. Each group choose one challenge and then used the ‘nominal’ brainstorming method to quickly generate 60 ideas. We used the Novel, Attractive, Feasible criteria to select the best ideas from each group and then presented back.

We formed new groups of six and used ‘Reverse the problem’ to generate ideas for another challenge. Finally we used Pass the Parcel to come up with really radical ideas for a further challenge.

Each delegate then chose the best idea(s) for their challenge and identified the benefits and next steps.

The feedback showed that the participants went away with great ideas and some powerful new tools to improve idea generation and implementation in their businesses.

Paul Sloane

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